Our Commitment to Sustainability
From the beginning, we have been dedicated to not only creating the best products to help your hair reach its maximum potential, but also to having minimal impact on our environment.
By proving it is possible to shop ethically without compromising on luxury, we hope to inspire positive change in the wider industry, for now and for the future.
Global Organic Textiles Standard
India's National Programme for organic standards
Global Recycled Standards
Forest Stewardship Council
CRUELTY FREE SILK
Our standard - Organic mulberry tree farms need less water, don’t use pesticides and allow the moths to live out their natural lives and pollinate the area. No moths are killed or harmed in the production of our silk.
The wider industry standard - 3,000 - 15,000 silkworms are boiled alive to produce one metre of silk
Our standard - We use organic dyes to reduce water pollutants and reduce potential irritants against your hair and skin, and all of our dyes are completely carbon neutral.
The wider industry standard - 100-150 litres of water are used for every kilogram of fabric being dyed, using chemicals that contain toxins and pollute the water
100% BIODEGRADABLE ELASTIC
Our standard - Our specially sourced, biodegradable elastic made of sustainable rubber and organic cotton naturally decomposes within 50 years. Not only eco friendly, it is also effectively maintains tension over the long term to keep your hair ties working their best for longer, and extending the lifetime of the product to avoid waste.
As a natural fibre, silk also biodegrades, and avoids shedding microplastics into our oceans after washing.
The wider industry standard - Elastic made from polyester and synthetic rubber, which takes 450 years to decompose and loses tension easily, creating more landfill waste. Synthetic satin that adds microplastics into the water system, harming both ecology and wildlife.
FAIRTRADE, ETHICAL PRODUCTION
Our standard - We use fairtrade, community-based factories, supporting workers and keeping money in the local economy. Their power is solar generated, reducing carbon emissions and keeping the surrounding air clean.
The wider industry standard - Often poor working conditions, far away from local communities and powered by polluting fossil fuels.
FSC CERTIFIED PLASTIC-FREE PACKAGING
Our standard - Our boxes use FSC card from sustainable forests, organic dyes and no plastics. All our boxes can be reused at home for storing your scrunchies and hair ties to keep your dressing table tidy, or fully recycled.
The wider industry standard - Plastic wrapping that takes 450+ years to decompose, and card from unsustainable sources contributing to deforestation.
Recycled embroidery thread
Our standard - We use fairtrade organic cotton with recycled polyester thread for our beautifully embroidered logo, for minimal impact where synthetic fibres are needed.
The wider industry standard - 100% virgin polyester labels and synthetic dyes