Our Ethos

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ROKNDOL was founded in 2020 on the belief that the hair and beauty industry has fallen behind, 
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“we had a hard time finding products that used high quality, good for the planet materials, while sustaining that luxury, on-trend style and we didn’t see why one option had to be compromised. We have worked tirelessly with many like-minded people - scientists, designers, technologists, farmers - all with the same goal, to create beautiful products that will help to change the world one step at a time. Now we are ready to share our precious creations with you.”

ROKNDOL isn’t just a silk scrunchie, it’s a cruelty-free, sustainable platform that always keeps its promises to you and the planet. And our Ultimate Scrunchie is only just the beginning…
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Lets Go

 

WHAT SPARKED THIS MOVEMENT

Our story starts with the silkworm. Silkworms develop into moths in their cocoons and once they have broken free, these beautiful and peaceful creatures leave behind one of the strongest and most beneficial natural fibres on this planet. Silk is naturally antibacterial and, when woven into beautiful fabrics, it has friction defying qualities that help maintain your hair and skin. The best thing of all is that silk is part of the natural cycle of the world, making it completely biodegradable. However, the demand for silk has led to hundreds of thousands of moths being bred in factories every year for the sole purpose of their silk cocoon creations. To maximise silk extraction, these moths are boiled alive in their cocoons before they can escape, not only is this unethical and cruel, but it stops moths from re-pollinating the area, removing an essential part of our eco-cycle. Our silk is 100% cruelty-free. Our moths live outside in protected areas and are able to break free from their cocoons and live out their full life-cycle.

OUR PROMISE TO YOU

We create products that help to change the world and people’s minds. We believe in thoughtful design and consider every step of the journey, but most of all, we believe that you deserve high-quality, luxurious style not at the expense of our world. With us, you save a creature, help a community, reduce the plastic in landfills and lower carbon emissions in the production of our products, all while looking fabulously chic. We are building the future of the hair and beauty industry around you and the planet.

TRUST THE EXPERTS

We are experts in the field of hair and beauty and we will only ever create products that we think are the best of the best. We work with fine hair, dry skin, coloured hair, damaged skin, extensions, sensitive skin so when creating our products we have every hair and skin type in mind. As a new brand, we are constantly adapting and changing as we discover new knowledge and information, if you want to get in touch with us please do!